CNN recently featured TBD Conference on CNN Business Traveller, putting a global spotlight on how the conference continues to innovate and capture the audiences attention during the global pandemic.
Filmed at Fora in London, the segment outlines the thinking behind TBD: how it strips out the theatre, adds ambiance even when people are tuning in from their home.
Presenter, Anna Stewart, interviewed Paul Armstrong about how VR is being explored to make TBD Conference an immersive experience, along with the 'conference kit' that features the bespoke TBD scent created with Haeckels and nootropics provided by Motion Nutrition. The segment was part of the special surrounding the future of the MICE industry and was seen by around 2 million people.
TBD isn’t positioned as a workaround for physical events during COVID, but as a rethink of what a conference should be when attention is scarce and noise is cheap. Less passive viewing, more designed experience. Brilliant content, more impact.