Most of what gets written about technology is written for the wrong reasons; to generate clicks, validate investment theses, or sell consulting engagements.
The result is a lot of noise. Very little signal. And leaders get left making consequential decisions with incomplete, often compromised, analysis.
What we are
We're a strategic intelligence ecosystem focused on emerging technology. That means advisory work, original research, events, media and a private intelligence network that's built around one purpose: helping leaders understand what technological change actually means for them.
Not what it could mean. Not what vendors want you to think it means. What it really means.
We work with Fortune 500 leadership teams, governments, venture funds and startups. Across every engagement, the question is the same: what does this development actually imply for your decisions?
Independence Matters
The technology industry is not short of opinions. It’s short of independent ones.
Most technology analysis is shaped, consciously or not, by the interests behind it. Venture-backed analysts. Vendor-sponsored research. Consultancies whose recommendations happen to require their own services.
TBD Group has no external funders. No platform allegiances. No vendor relationships that compromise the analysis.
That's not a small thing. That's the whole point.
Paul Armstrong
Paul Armstrong founded TBD Group after years at the intersection of media, technology and corporate strategy. He has advised boards, briefed governments and spoken to audiences across every major industry.
His work sits between Silicon Valley thinking, corporate decision-making and policy, which means the analysis doesn't live in any single echo chamber.
He is the analyst, the interviewer, the advisor and the curator of the conversations that make the ecosystem work.
What we do
We translate technological change into strategic clarity.
Not hype. Not prediction. Not a 40-slide Canva deck telling you to "embrace disruption."
Just clear thinking about where technology is shifting power, how it's reshaping markets, and what that means for the leaders navigating it. We work across advisory, research, events, media and community, because understanding technology at this scale requires more than a single lens.
The Ecosystem
TBD Group is not a single product. It's a system.
Content creates reach. Events deepen relationships. Community generates intelligence. Advisory converts all of it into impact.
Each property feeds the others. The result is an intelligence platform that gets sharper the more you engage with it.
TBD Group exists for that gap.
TBD+ — Private intelligence, deeper research and direct access to the TBD network. For leaders who need more than the surface.
TBD Conference — Our flagship annual gathering. Cross-industry. High-signal. No filler.
Mouthwash — Long-form conversations and northstar interviews with technologists, founders and policymakers. Ideas before they're mainstream.
What Did ___ Do This Week? — Weekly intelligence on the strategic moves of the most powerful technology companies on the planet.
TNN (The New Normal) — Salon events exploring how technology is reshaping behaviour, institutions and society. Smaller room. Sharp conversation.