TBD Group is an independent strategic intelligence ecosystem for leaders who need to understand what technological change actually means, before everyone else does.
No external funders. No platform allegiances. No vendor relationships. Just signal.
Why we exist
Most of what gets written about technology is written for the wrong reasons: to generate clicks, validate investment theses, or sell consulting engagements.
The result is a lot of noise. Very little signal. And leaders get left making consequential decisions with incomplete, often compromised, analysis.
TBD Group exists for that gap.
What we are
A strategic intelligence ecosystem focused on emerging technology. That means advisory work, original research, events, media and a private intelligence network, all built around one purpose: helping leaders understand what technological change actually means for them.
Not what it could mean. Not what vendors want you to think it means. What it really means.
We work with Fortune 500 leadership teams, governments, venture funds and startups. Across every engagement, the question is the same: how does this development actually impact your decisions?
Why independence matters
The technology industry is not short of opinions. It's short of independent ones.
Most technology analysis is shaped, consciously or not, by the interests behind it. Venture-backed analysts. Vendor-sponsored research. Consultancies whose recommendations just happen to require their own services.
TBD Group has no external funders. No platform allegiances. No vendor relationships that compromise the analysis.
That's not a small thing. That's the whole point.
Paul Armstrong, Founder
Paul Armstrong founded TBD Group after a career spent at the intersection of media, technology and corporate strategy. He started in Los Angeles at Myspace, Sony and Activision during the early social media boom, then returned to the UK to lead the social technologies team at WPP's Mindshare before moving into independent advisory work.
He is the author of Disruptive Technologies: Understand, Evaluate, Respond, an Amazon bestseller now in its second edition, which introduced the TBD framework (Technology, Behaviour, Data) that the group is built around. He has advised PwC, Meta, Coca-Cola and P&G, served as a digital advisor to the British Government, and is a regular voice in the Financial Times, Wall Street Journal, Guardian, CNN, BBC and Sky News. He writes a column on emerging technology and business for City AM.
His work sits between Silicon Valley thinking, corporate decision-making and policy, which means the analysis doesn't live in any single echo chamber. At TBD Group he is the analyst, the interviewer, the advisor and the curator of the conversations that make the ecosystem work.
What we do
We translate technological change into strategic clarity.
Not hype. Not prediction. Not a 40-slide Canva deck with a paywall telling you to "embrace disruption."
Just clear thinking about where technology is shifting power, how it's reshaping markets, and what that means for the leaders navigating it.
We work across advisory, research, events, media and community, because understanding technology at this scale requires more than a single lens.
The Ecosystem
TBD Group is not a single product. It's a system.
Content creates reach. Events deepen relationships. Community generates intelligence. Advisory converts all of it into impact. Each property feeds the others, and the result is an intelligence platform that gets sharper the more you engage with it.
- TBD+. Private intelligence, deeper research and direct access to the TBD network. For leaders who need more than surface knowledge.
- TBD Conference. Our flagship annual gathering. Cross-industry. High-signal. No filler.
- Mouthwash. Long-form conversations and northstar interviews with technologists, founders and policymakers. Ideas before they're mainstream.
- What Did _ Do This Week? Weekly intelligence on the strategic moves of the most powerful technology companies on the planet.
- TNN (The New Normal). Salon events exploring how technology is reshaping behaviour, institutions and society. Smaller room. Sharp conversation.
How we're different
Traditional analyst firms take money from the vendors they cover. Management consultancies recommend solutions that happen to require their services. Venture-backed research serves the portfolio.
TBD Group takes none of that money. The ecosystem is funded by the leaders who use it, not by the companies being analysed.
That changes what the analysis can say.