TBD Conference's seventh outing , 'Eigengrau', TBD 'Eigengrau' invited attendees to explore the unseen layers of possibility. It’s in this grey space—between what is known and what is imagined—where innovation takes root and bold ideas are born. Together, we’ll uncover hidden opportunities, ignite creativity, and tackle the challenges shaping (y)our future.
The cohort framed 2025 as a year of geopolitical tension, generational backlash, and AI hype colliding with underwhelming adoption. Sessions stressed that chaos is the norm, not the exception, demanding leadership rooted in emotional intelligence, not tech jargon. Edelman’s crisis data underscored deep distrust in institutions, the rise of hostile activism, and the tangible cost of disinformation—reputation, stock value, and team morale. Meanwhile, branding experts urged less media, more human connection: Gen Z wants ecosystems, not campaigns. Attendees also experienced how to breathe better with breath expert, Jenny Haynes.
Attendees rated 'Eigengrau' a 9.79/10 satisfaction score and all videos are loaded into TBD+ for people to rewatch or catch if they couldn't attend. Head over to members.tbdpl.us to join or login.
The Economist, Deputy Editor - Tom Standage
Decision Advantage, CEO + Ex-Royal Marine - Gareth Tennant
Edelman, US Head of Counter Disinformation - Simon Paterson
LookUP, Co-Founder - Caroline Keylock
Beehiiv, Head of Growth - EJ White
Futuremade, CEO - Tracey Follows
Synthesia, Head of Strategy - Daniel Verten
Futurist & Regenerative Futures Architect - Geraldine Wharry
Strategist & Coach - The Brick Coach, Founder - Amale Ghalbouni
Poetry Prescribed (TBD’s Resident Slam Poet) - Miss Yankey
Movement with Jenny, CEO - Jenny Haynes
The Intelligent Brand, CEO - Michael Bayler
Business Psychologist - Lee Chambers
The Research Agency, Director, Cultural Strategy - Laura Mulcahy
NYT Bestselling Author ('Indistractible', 'Hooked') - Nir Eyal
Reporter/Producer, Tortoise Media - Patricia Clarke
New Economies, CEO - Ollie Forsyth
Stealth Startup, Founder (Ex-Oracle + Amazon) - Sanjeev Prabhakar Badri
bridge_ci, CEO - Chandler T. Wilson
TeamGlue (Ex-Nike), Founder - Joanne Jørgensen FRSA
Archrival, CEO - Ben Harms