Box.com becomes sponsor for 'The New Normal'

Box.com becomes sponsor for 'The New Normal'

December 11, 2025

TNN (The New Normal) has a home and a headline partner for 2026, and we are pleased to say that Box.com is both. Every session this year will be hosted at Box.com's offices in Old Street on the first Thursday of each month, and Box.com's sponsorship means the series can operate at the level it should.

The 2026 lineup is already shaping up to be the strongest TNN has put together. Nir Eyal is confirmed, and a new format called the Trio makes its debut with a session on Truth and Trust that brings together Pulitzer Prize-winning journalist James Ball, data quality specialist Susan Walsh and economic futurist Athena Peppes in the same conversation. If that combination does not generate some productive disagreement, the format will need recalibrating. Sandler will be back at every TNN for business development thinking that attendees have consistently found more practical than most of what gets said on the topic. And Groovy Gecko will be capturing every session on camera so TBD+ members can watch back anything they missed.

If you want to see the full calendar and reserve your spot, head to luma.com/TBDgroup. The harsh flake policy remains very much in force.