Hello, I’m Paul Armstrong. As an advisor, author, and founder, I explore the intersection of technology, culture, and commerce to uncover what matters now and next. I’m told my expertise lies in cutting through complexity to highlight the real opportunities and challenges shaping our future.
I wrote Disruptive Technologies: Understand, Evaluate, Respond to help executives worldwide identify opportunities and sensibly apply emerging technologies. The second edition, released in 2023, explores artificial intelligence and introduces the TBD framework: technology, behaviour, and data.
I am a recognised authority on disruption and innovation, my insights have been featured in top-tier media outlets such as the Financial Times, Wall Street Journal, Forbes, Guardian, CNN, BBC, and Sky News. I’ve advised global organisations including PwC, Meta, Coca-Cola, and P&G, through TBD Group, known for its intelligence products, events, and the internationally acclaimed TBD Conference. Most recently, I co-founded Vox Futura, the world’s first avatar speaker bureau, redefining the future of public speaking. I am an optimistic realist about technology and the powers shaping its trajectory.
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“The era of super-change we're going into demands a new mindset: less tweaks, more transforming—staying the same isn’t an option."
I’ve delivered over 100 keynotes and speeches worldwide, spanning industries like finance, hospitality, and beyond. I’ve grilled CEOs, moderated, and participated in panels, using every opportunity to inform, challenge and rethink the now. Each talk is tailored to its audience, cutting through trends and hype to focus on actionable steps rooted in data and measurable impact. My goal is to ensure audiences leave equipped to drive real change—not just inspired by the potential but ready to act.
Experience tells me most successful companies aren’t the ones with all the answers—they’re the ones that ask the right questions.
My work with global organisations like Sony Music, Omnicom, and Coutts focuses on helping them tackle what’s holding them back and uncovering what’s next.
Through TBD Group, I deliver advisory services that simplify complexity, drive innovation, and turn challenges into growth opportunities. My goal is to help businesses thrive in the face of disruption and confidently shape their futures.
For some it’s a regular whisperer service, others want full training, some want me to ghostwrite a report, I enjoy it all, and people tell me they like the realist approach I bring.
Every talk is different and tailored, but here’s some of the themes for 2025 that I am booking now.
Disruptive Technologies is a strategic guide for leaders aiming to navigate and leverage the rapid advancements in technology. It challenges outdated assumptions and provides a clear framework to understand, evaluate, and respond to emerging technologies - whatever they may be. Designed for ambitious professionals, the book has practical insights to drive innovation and position organisations at the forefront of technological change. It’s also an Amazon bestseller.
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